Best CRM Tools for Small Businesses

The rare CRM that a non-technical small business owner can actually set up and stick with.

HubSpot's free CRM (a tool that stores every client conversation, deal, and follow-up task in one place) is genuinely excellent for small teams, but the paid upgrades are among the most expensive in the category.

A brilliantly simple sales CRM built specifically to help you close deals, but it lacks the broad marketing features found in more expensive suites.