11x.ai Pricing 2026: Is It Worth It?
11x.ai has 3 plans — from free to enterprise. Here is exactly what each one includes, who it suits, and which plan most sales owners should start on. It is rated Technical. First workflow runs in Half a day.
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Quick answer
11x.ai pricing starts at Approx. $5,000/mo (annual contract required). Users report saving 20 hours/week on average. Most small businesses start on the Starter (Custom Quote) plan and upgrade only when they hit the limits.
11x.ai plans and pricing
3 plans — here is exactly what you get on each, and who each one actually suits.
Starter (Custom Quote)
Approx. $5,000/mo (annual contract required)
Alice AI SDR for email and LinkedIn outreach, defined prospect volume per day, CRM integration with Salesforce or HubSpot, basic analytics dashboard, onboarding support.
Best for
Enterprise B2B companies beginning to test AI-driven outbound with a defined ideal customer profile and a prospect list of at least 5,000 contacts.
Hidden cost: Annual contract with no monthly exit. Data enrichment tools for phone number appending and niche-specific contact data cost an additional $0 to $8,000 per year from third-party providers.
Growth (Custom Quote)
Approx. $6,500 to $8,500/mo (annual contract at $78,000 to $102,000/year)
Alice AI SDR at higher daily prospect volume, Julian AI phone agent for inbound lead qualification, multi-channel sequences across email, LinkedIn, SMS, and phone, advanced personalisation, full CRM bi-directional sync.
Best for
Enterprise B2B sales teams replacing or augmenting 1 to 2 junior SDRs with a fully autonomous multi-channel outreach and inbound qualification system running 24 hours a day.
Hidden cost: Secondary sending domains to protect primary email reputation cost $2,000 to $4,500 per year. A part-time RevOps manager to oversee agent performance is estimated at $25,000 to $60,000 per year additional operating cost.
Enterprise (Custom Quote)
Custom pricing above $100,000/year
Multiple AI digital workers across product lines or territories, white-label deployment for agencies, advanced playbook customisation, dedicated customer success manager, priority SLA, custom API integrations.
Best for
Large enterprises or sales agencies deploying AI SDRs across multiple products, geographies, or client accounts simultaneously with a centralised management dashboard.
Hidden cost: Enterprise contracts typically require professional services fees for custom playbook development and AI training on the client's proprietary historical sales data.
Is 11x.ai worth the money?
20 hrs/week per SDR
Time saved per week
$20,000 to $40,000/yr
Cost savings vs alternatives
+300% outreach volume
Revenue impact
Based on analysis of 340 verified G2 reviews, the 2026 Reply.io independent platform audit, and MarketBetter pricing analysis
When to upgrade from free
Stay on free if
- ✓You are testing 11x.ai for the first time
- ✓You run a solo operation with low volume
Upgrade when you need
- → No monthly subscription option: all plans require an annual contract, committing $50,000 to $100,000 upfront before any results are demonstrated or measured
- → The 1 to 2 week setup plus 3-month AI ramp period means companies pay full cost for 4 months before Alice reaches peak performance, making first-year cost per meeting significantly higher than the steady-state figure
- → No built-in dialer (an outbound phone calling system) is included, so companies needing outbound calling beyond Julian's inbound qualification capabilities must subscribe to a separate tool at additional cost
11x.ai too expensive? Consider these alternatives
See full alternatives comparison →11x.ai — is the price worth it for your business?
Users report saving 20 hours/week on average. First workflow runs in Half a day. No commitment required.
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