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Kit (ConvertKit) Pricing 2026: Is It Worth It?
Kit (ConvertKit) has 3 plans — from free to enterprise. Here is exactly what each one includes, who it suits, and which plan most email marketing owners should start on. It is rated No-code. First workflow runs in Under 10 min.
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Quick answer
Kit (ConvertKit) pricing starts at $0/mo. The free plan includes Up to 10,000 subscribers (people on your email list), unlimited landing pages (sign-up pages you share to collect emails), 1 automated email sequence, community support only. Users report saving 4 hours/week on average. Most small businesses start on the Free plan and upgrade only when they hit the limits.
Kit (ConvertKit) plans and pricing
3 plans — here is exactly what you get on each, and who each one actually suits.
Free
$0/mo
Up to 10,000 subscribers (people on your email list), unlimited landing pages (sign-up pages you share to collect emails), 1 automated email sequence, community support only
Best for
New creators building their first list who want to test automations (automatic email rules) before spending money
Hidden cost: No credit card required. Broadcast emails (one-off emails sent to your whole list) to inactive subscribers are restricted after 30 days.
Creator
$25/mo (monthly) or $15/mo (annual)
Unlimited automated sequences, unlimited email series, live chat and email support, free migration (moving your list) from another email tool
Best for
Creators actively building a list who want multi-step automations and direct support from the Kit team
Hidden cost: Price scales per subscriber count: 1,000 subscribers is $25/mo, 5,000 is $66/mo, 10,000 is $100/mo on monthly billing.
Creator Pro
$50/mo (monthly) or $29/mo (annual)
Everything in Creator plus newsletter referral system, subscriber scoring (a rating of how engaged each subscriber is), advanced reporting, priority support
Best for
Established creators who want to grow through referrals and track which subscribers are most likely to buy
Hidden cost: Same subscriber-based price scaling applies: 5,000 subscribers on this tier costs $116/mo monthly.
Is the Kit (ConvertKit) free plan worth it?
What you get on free
Up to 10,000 subscribers (people on your email list), unlimited landing pages (sign-up pages you share to collect emails), 1 automated email sequence, community support only
Who the free plan works for
New creators building their first list who want to test automations (automatic email rules) before spending money
Is Kit (ConvertKit) worth the money?
4 hrs/week
Time saved per week
$500/mo
Cost savings vs alternatives
+2-4% conversion
Revenue impact
Based on analysis of 2,100 verified G2 and Capterra reviews and user-reported data
When to upgrade from free
Stay on free if
- ✓You are testing Kit (ConvertKit) for the first time
- ✓You run a solo operation with low volume
- ✓New creators building their first list who want to test automations (automatic email rules) before spending money
Upgrade when you need
- → Pricing scales sharply with list size: 10,000 subscribers on the monthly Creator plan costs $100/mo, double what Mailchimp charges for the same size
- → Free plan limits you to one automated sequence, so any multi-touch nurture workflow (a series of emails that respond to subscriber actions over time) requires upgrading
- → No native WhatsApp or SMS channel: all communication is email only
Kit (ConvertKit) too expensive? Consider these alternatives
See full alternatives comparison →Start free on Kit (ConvertKit). Upgrade only when you need to.
Users report saving 4 hours/week on average. First workflow runs in Under 10 min. No commitment required.
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