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Make Features

Make Features Explained (2026)

The most cost-effective automation platform for technical founders, but expect a 3-hour learning curve before your first real workflow is live. Some light configuration required. Setup takes 1-2 hours.

6 features documented 🟡 Low-code 📱 Web, iOS, Android ✓ Independent review

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Quick answer

Make is a visual drag-and-drop automation platform that connects 3,000+ apps and handles complex multi-path, looping, and data-transformation workflows that linear tools cannot. The free plan gives 1,000 operations per month with no credit card required, roughly 3x the value of Zapier free. It suits technically confident solo operators and small teams in Africa and globally who have outgrown simple tools and need power without hiring a developer.

Make key features — what each one means for your business

6 features — each explained as a specific business outcome, not a technical specification.

1

Visual Scenario Builder

A drag-and-drop canvas where you connect app modules and see exactly how data flows between steps, making complex workflows visible and debuggable without writing code.

2

Routers and Conditional Paths

Branch your automation into multiple paths based on conditions, like different actions for paid versus free customers, all within a single scenario.

3

Iterators and Aggregators

Process every item in a list one at a time (iterator) or compile multiple results into a single output (aggregator), enabling batch processing that simple tools cannot do.

4

Error Handling Modules

Define exactly what happens when a step fails: retry, skip, send an alert, or route to a fallback path. Critical for business-critical automations that cannot drop data silently.

5

Webhooks

Receive and send real-time data from any app that supports webhooks, triggering scenarios instantly rather than waiting for a polling interval.

6

Scenario Scheduling

Run scenarios on a precise schedule: every minute, hourly, or at a specific time each day. Core plan enables 1-minute intervals, replacing cron job infrastructure for most small businesses.

These features in practice

12 real workflows Make users run using these features. Users report saving 6 hours/week on average.

Watch a Google Sheet for new rows and push each one through a 5-step data enrichment and CRM update sequence
Process every new Shopify order through conditional logic: different fulfilment flows for local versus international customers
Loop through an entire Airtable base weekly, update each record's status, and send a digest email with the summary
Build a client onboarding pipeline that creates a Notion page, sends a welcome email, and creates a ClickUp project from a single Typeform submission
Sync inventory levels between WooCommerce and a Google Sheet in real time when stock changes
Extract data from incoming Gmail attachments, parse the structured content, and log it into a database automatically
Create a WhatsApp notification workflow via Twilio that fires when a Paystack payment succeeds for Nigerian businesses
Aggregate all new Stripe transactions hourly and send a revenue summary to Slack without touching a spreadsheet
Route incoming support emails to different ClickUp boards based on keyword detection in the subject line
Run a nightly batch process that pulls data from three different APIs, transforms and merges the data, and writes results to Airtable
Automatically resize and tag images uploaded to Google Drive before pushing them to a CMS
Build a lead scoring system that evaluates form submissions and routes high-quality leads to a priority CRM pipeline
See all 12 Make use cases View all →

Features Make does NOT have

Knowing what Make cannot do is as important as knowing what it can. If you need any of these, a different tool may be the better fit.

! Complete beginners who need something running in 10 minutes, Zapier is faster to start with
! Teams needing native M-Pesa or Paystack billing for the subscription itself
! Businesses wanting unlimited operations with no task tracking, n8n self-hosted covers this
! Enterprise teams needing dedicated onboarding support, Make does not offer this at lower tiers
! Users running very high frequency polling automations without webhook support, operation costs escalate quickly

Which Make plan includes these features?

Make has 4 plans. Not every feature below is available on every tier — here is exactly what each plan unlocks.

Free

$0/mo

1,000 operations/month, 2 active scenarios, 5-minute minimum run interval, 100 MB data transfer, access to 3,000+ app integrations

Best for: Testing Make and building low-volume automations before committing to a paid plan

Core

$10.59/mo (billed annually) or $29/mo monthly

10,000 operations/month, unlimited active scenarios, 1-minute minimum run interval, 1 GB data transfer, Make API access, webhooks

Best for: Solo operators running 5 to 20 active automations with moderate volume

Pro

$18.82/mo (billed annually)

10,000+ operations/month with higher ceilings, priority scenario execution, custom variables, full-text log search, advanced scheduling

Best for: Growing businesses with time-sensitive workflows needing priority execution

Teams

$34.12/mo (billed annually)

Team roles and permissions, shared scenario templates, collaborative workspace, everything in Pro

Best for: Small teams of 3 to 15 people needing shared automation management and role controls

Full Make pricing breakdown — every plan, every limit, every hidden cost Full breakdown →

Make saves 6 hours/week. Does your current setup?

Your first live workflow can be running in 1-2 hours. Start free.