Home / Tools / Tally

LinkedIn WhatsApp ⏱ 5 min read
📬

Email this review to yourself

Get the link in your inbox so you can compare it later.

No spam. Unsubscribe anytime.

Tally

Tally

Free Forever

Tally is the rare free plan with no response cap and no integration paywall, so a form that costs nothing can still feed the rest of your stack. What the paid plan buys you is branding and polish, not capacity.

Be the first to rate ↓
| Productivity | 500000+ users | Reviewed: 2026-09-02
✦ Collect everything you need from a new client in one link, instead of five rounds of email. Saves 1 hour/week Up and running in 20 minutes 6+ integrations AI Score 84/100 AI Integration Score How deeply this tool integrates with AI workflows, native AI features, and automation platforms. Scored 0 to 100. Higher means stronger AI-first capability.

Reviewed by the Aheri Systems team. Every tool is tested for real-world use by small businesses and growing teams.

Starting from

$0/month

Unlimited forms, unlimited submissions, conditional logic, payments, signatures, file uploads, Zapier, Make and webhooks

Your first automation could be live today.

We earn nothing from this link. How this works

Quick answer

Tally is a free form builder (a tool for creating online forms that collect answers from other people) used for client intake, lead capture and surveys. Its free plan includes unlimited forms, unlimited submissions, and connections to Zapier, Make and webhooks, so the answers can be passed automatically to other tools without paying.

TL;DR Key facts about Tally
Starting price $0/month
Free plan No free plan
Best for Solo founders who need a client intake or lead form without another monthly bill
Not ideal for Anyone who needs the form on their own domain with no third party mention, that is a paid feature
Time saved 1 hour/week
AI capabilities No native AI
Setup time 20 minutes
Skill level No-code

AI & Automation Scores

AI Score AI Integration Score: how deeply this tool integrates with AI workflows, native AI features, and automation platforms. Scored 0 to 100.

84 /100
How is this scored?

Native AI features: 0

Automation platforms: Make / Zapier / n8n

Open API: Check documentation

AI Features Native AI features built into this tool. Does not include features added via third-party integrations.

No native AI features

Setup How much technical skill is needed to set up and use this tool effectively.

No-code

Pricing Access Whether pricing is accessible for small and growing businesses. Considers free tier quality and entry-level plan value.

Free

ROI Estimate

One form replaces the back and forth for every new client. A founder taking on four new clients a month saves roughly an hour a week of chasing, at a tool cost of nothing.

Risk Reversal

Building your first form takes about twenty minutes and costs nothing. If it does not remove at least one round of email on your next enquiry, you have lost twenty minutes and no money.

The Catch

A small Tally mention stays on your free forms, and file uploads are capped at 10 MB per file. Removing either means the Pro plan at $24 a month. Neither one stops a solo founder collecting briefs, leads and payments for nothing.

Cost of Doing Nothing

Collecting a client brief over email takes six to eight messages spread across several days, and the work cannot start until the last one arrives. Every day of that delay is a day the invoice moves further away.

Save Time
About 1 hour/week

Replacing the email back and forth for a client brief removes roughly six to eight messages per new client. For a founder taking on about four new clients a month that is close to an hour a week.

💰 Reduce Costs
$0/month at any response volume

Most competing form builders charge once you pass a monthly response cap or need an integration. Tally includes both at no cost, so the usual upgrade never arrives.

📈 Drive Revenue
Indirect, via faster starts

Work starts sooner because the brief arrives complete on day one rather than in pieces across a week, which moves the invoice forward rather than adding revenue directly.

Tally public pricing and help documentation, checked 2026-09-02

The Problem Tally Solves

The Pain

Every new client starts the same way. You email to ask what they need, then email again for the budget, then again for the deadline, then again for the files. The details arrive in pieces over several days, and something is always still missing when the work is supposed to start.

The Fix

One Tally form asks for all of it at once. The person fills it in when it suits them, every answer lands in one place, and a single Zap can push it into your email tool or your tracker so you never retype it.

What is Tally?

Tally is a form builder whose free plan is the whole product. Unlimited forms, unlimited submissions, and the Zapier, Make and webhook connections that let a free form feed the rest of your tools.

Pros and Cons

+ What We Love

  • Unlimited forms and unlimited submissions on the free plan, with no card required
  • Zapier, Make and raw webhooks are all included free, so a $0 form still feeds the rest of your stack
  • Conditional logic, calculations, signatures, payments and file uploads are free features rather than upsells
  • Forms are built like a document, so a first one takes about twenty minutes
  • Form data is stored in Europe and the company states GDPR compliance
  • Supports 45 or more languages including right to left scripts

- Watch Out For

  • ! A small Tally mention stays on free forms, removing it needs the Pro plan
  • ! File uploads are capped at 10 MB per file until you pay
  • ! Visit and drop off analytics are paid, so you cannot see where people abandon a free form
  • ! No AI features, this is a form builder and nothing more
  • ! The free plan runs under a fair use policy rather than a published hard number

Top features

1

Unlimited forms and submissions

The free plan does not cap how many forms you build or how many people answer them, which is where most free form plans stop being useful.

2

Conditional logic and calculations

Show or hide questions based on earlier answers, and calculate a total inside the form. Both are free features.

3

Integrations and webhooks on the free plan

Zapier, Make, Google Sheets, Notion, Airtable and raw webhooks are all available without paying, so a free form can pass its answers to another tool automatically.

4

Payments and signatures

Take a deposit or collect a signature inside the same form, without adding a separate paid tool for either.

5

Close on a limit or a date

Set a form to stop accepting answers at a chosen number or on a chosen day, which is useful for waiting lists and limited offers.

All 5 Tally features explained: what each one actually does for your workflow All features →

What Can You Do With Tally? (Examples)

A few ways Growing businesses use Tally. This is not an exhaustive list.

Collect a full client brief in one link instead of five rounds of email
Capture leads from your site and push them into your email tool with one Zap
Take a deposit at the point of enquiry using the payments block
Get consent or a simple agreement signed without a separate e-signature tool
Screen enquiries with conditional logic so the unsuitable ones never reach your inbox
10 real productivity workflows using Tally, with step-by-step examples View all →

Tally Pricing

$0/month

Unlimited forms, unlimited submissions, conditional logic, payments, signatures, file uploads, Zapier, Make and webhooks

$24/month

Removes Tally branding, custom domains, team workspaces, partial submissions, custom CSS, unlimited upload size, visit and drop off analytics

$74/month

Everything in Pro plus submission data retention controls, email verification and 90 day version history

See the full Tally pricing breakdown: every plan explained Full breakdown →
Try Tally Free →

Your first workflow running in minutes.

Stop doing this manually. Start tonight.

Tally handles it. You focus on growing. Setup takes under 30 minutes.

Get Started Free →

Who Is Tally For?

Best For

  • Solo founders who need a client intake or lead form without another monthly bill
  • Anyone who has hit a monthly response cap on another free form builder
  • Founders who need the form to feed Zapier or Make while staying on a free plan
  • Businesses collecting signatures, payments or file uploads without paying for the privilege
  • Anyone who wants form data stored in the EU

Not Ideal For

  • Anyone who needs the form on their own domain with no third party mention, that is a paid feature
  • Teams who need to restore an earlier version of a form, version history is paid
  • Businesses that must delete submissions automatically on a schedule, that is the Business plan
  • Anyone routinely collecting files larger than 10 MB each on the free plan

Tally Integrations

Tools Tally connects with, and what each connection actually does for your business.

Zapier

Zapier

Send every new submission to another tool automatically, included on the Tally free plan

Make

Make

Build a multi step scenario from a form submission, included on the free plan

Webhooks

Webhooks

Post raw submission data to any endpoint you control, with no paid tier required

Google Sheets

Google Sheets

Send answers straight into a spreadsheet as they arrive

Notion

Notion

Create a Notion database row for every submission

See all Tally integrations with plain-English explanations View all →

Our Verdict

"

If you are collecting client briefs, enquiries or bookings and you do not want another monthly bill, start here. Most free form plans either cap your responses or hold the integrations back until you pay, which is exactly when a form stops being useful. Tally does neither. Skip it if you need the form on your own domain with no third party mention, because that is a paid feature and always will be.

A

Aheri Systems team review

Quick Facts

Category Productivity
Pricing Free
Free Plan Yes
No Card No card needed
Access Web
Skill Level No-code
Setup Time 20 minutes
Time Saved 1 hour/week
HQ Belgium
Users 500000+

Alternatives to Tally

google forms Not reviewed yet
typeform Not reviewed yet
jotform Not reviewed yet
zoho forms Not reviewed yet
paperform Not reviewed yet
Full comparison: pros, cons and pricing for every alternative Compare all →

Before You Sign Up

What the marketing page does not tell you.

Hidden Costs

The free plan covers unlimited forms and unlimited submissions, with Zapier, Make and webhooks included. Pro is $24 per month and removes Tally branding, adds custom domains and lifts the 10 MB file upload limit. Business is $74 per month and adds submission data retention controls.

Frequently Asked Questions

Is Tally really free, or is there a catch? +
It is genuinely free, and the catch is cosmetic rather than functional. The free plan covers unlimited forms and unlimited submissions with no card required. What you pay for on the $24 per month Pro plan is branding and polish: removing the small Tally mention from your forms, using your own domain, and lifting the 10 MB per file upload limit. None of that stops a form from doing its job.
Can I connect a free Tally form to Zapier or Make? +
Yes, and this is the part most free form builders hold back. Tally states that the Zapier integration is available free to all users, and the free plan also includes Make, raw webhooks, Google Sheets, Notion and Airtable. That means a form costing nothing can still pass every submission automatically into your email tool or your tracker.
How many responses can I collect before I have to pay? +
There is no published response limit. Tally advertises unlimited submissions on the free plan, governed by a fair use policy rather than a hard monthly number. In practice a solo founder collecting client briefs and enquiries will not come close to the point where Tally asks about a custom plan.
Tally or Google Forms for client intake? +
Both cost nothing, and the difference is what happens after someone hits submit. Tally has a built in webhook and a free Zapier connection, so submissions can flow into your other tools without any code. Google Forms has no native webhook, so the no-code route depends entirely on Zapier and the code route means writing an Apps Script. For a non-technical founder, Tally is the shorter path.
Can I take a payment or a signature inside the form? +
Yes, both on the free plan. Tally includes payment collection and electronic signatures as free features, alongside conditional logic and calculations. That covers a deposit at the point of enquiry, or a simple agreement, without adding a separate paid tool for either.
Where is my form data stored? +
In Europe. Tally is a Belgium based company and states that it complies with GDPR and stores all form data in the EU, encrypted in transit and at rest. Scheduled automatic deletion of submissions is a Business plan feature, so on the free plan you delete responses yourself when you no longer need them.

Reader Ratings

Be the first to rate Tally

Ease of Setup

-

Value for Money

-

AI & Automation

-

Reliability

-

Business Impact

-

Rate Tally

Based on your direct experience using this tool

Ease of Setup

Tap to rate

Value for Money

Tap to rate

AI & Automation

Tap to rate

Reliability

Tap to rate

Business Impact

Tap to rate

0 / 600

Your details, required to publish your review

Never shown publicly. Used to prevent duplicate reviews.

Ratings are stored in our database. Your email is kept private and never shown. All written reviews are moderated before being published.

Done-For-You Setup

Want this set up without touching a single setting?

Tell us what you need set up. We handle the full configuration, connect everything together, and hand it back to you working. You get back to running your business.

Fast

Response time

Fixed

Upfront pricing

0 Risk

No commitment

Or reach us directly at hello@aherisystems.com

FREE AUTOMATION & AI WEEKLY

Most of what eats your week is work a tool could be doing

One practical system every Monday. What to set up, what it costs, and exactly where the free plan runs out. Free to read, unsubscribe anytime.

No spam. One email a week. Unsubscribe anytime.

Stop wasting hours on tasks Tally can do for you.

Every day you delay is another day of manual work. Start free. Your first automation running in under 30 minutes.

Try Tally Free →

Not sure if Tally is the right tool for you?

Compare Tools