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Tally
Free ForeverTally is the rare free plan with no response cap and no integration paywall, so a form that costs nothing can still feed the rest of your stack. What the paid plan buys you is branding and polish, not capacity.
Reviewed by the Aheri Systems team. Every tool is tested for real-world use by small businesses and growing teams.
Starting from
$0/month
Unlimited forms, unlimited submissions, conditional logic, payments, signatures, file uploads, Zapier, Make and webhooks
Your first automation could be live today.
We earn nothing from this link. How this works
Quick answer
Tally is a free form builder (a tool for creating online forms that collect answers from other people) used for client intake, lead capture and surveys. Its free plan includes unlimited forms, unlimited submissions, and connections to Zapier, Make and webhooks, so the answers can be passed automatically to other tools without paying.
AI & Automation Scores
AI Score ⓘ AI Integration Score: how deeply this tool integrates with AI workflows, native AI features, and automation platforms. Scored 0 to 100.
How is this scored?
Native AI features: 0
Automation platforms: Make / Zapier / n8n
Open API: Check documentation
AI Features ⓘ Native AI features built into this tool. Does not include features added via third-party integrations.
No native AI featuresSetup ⓘ How much technical skill is needed to set up and use this tool effectively.
No-codePricing Access ⓘ Whether pricing is accessible for small and growing businesses. Considers free tier quality and entry-level plan value.
Free
ROI Estimate
One form replaces the back and forth for every new client. A founder taking on four new clients a month saves roughly an hour a week of chasing, at a tool cost of nothing.
Risk Reversal
Building your first form takes about twenty minutes and costs nothing. If it does not remove at least one round of email on your next enquiry, you have lost twenty minutes and no money.
The Catch
A small Tally mention stays on your free forms, and file uploads are capped at 10 MB per file. Removing either means the Pro plan at $24 a month. Neither one stops a solo founder collecting briefs, leads and payments for nothing.
Cost of Doing Nothing
Collecting a client brief over email takes six to eight messages spread across several days, and the work cannot start until the last one arrives. Every day of that delay is a day the invoice moves further away.
Replacing the email back and forth for a client brief removes roughly six to eight messages per new client. For a founder taking on about four new clients a month that is close to an hour a week.
Most competing form builders charge once you pass a monthly response cap or need an integration. Tally includes both at no cost, so the usual upgrade never arrives.
Work starts sooner because the brief arrives complete on day one rather than in pieces across a week, which moves the invoice forward rather than adding revenue directly.
Tally public pricing and help documentation, checked 2026-09-02
The Problem Tally Solves
The Pain
Every new client starts the same way. You email to ask what they need, then email again for the budget, then again for the deadline, then again for the files. The details arrive in pieces over several days, and something is always still missing when the work is supposed to start.
The Fix
One Tally form asks for all of it at once. The person fills it in when it suits them, every answer lands in one place, and a single Zap can push it into your email tool or your tracker so you never retype it.
What is Tally?
Tally is a form builder whose free plan is the whole product. Unlimited forms, unlimited submissions, and the Zapier, Make and webhook connections that let a free form feed the rest of your tools.
Pros and Cons
+ What We Love
- ✓ Unlimited forms and unlimited submissions on the free plan, with no card required
- ✓ Zapier, Make and raw webhooks are all included free, so a $0 form still feeds the rest of your stack
- ✓ Conditional logic, calculations, signatures, payments and file uploads are free features rather than upsells
- ✓ Forms are built like a document, so a first one takes about twenty minutes
- ✓ Form data is stored in Europe and the company states GDPR compliance
- ✓ Supports 45 or more languages including right to left scripts
- Watch Out For
- ! A small Tally mention stays on free forms, removing it needs the Pro plan
- ! File uploads are capped at 10 MB per file until you pay
- ! Visit and drop off analytics are paid, so you cannot see where people abandon a free form
- ! No AI features, this is a form builder and nothing more
- ! The free plan runs under a fair use policy rather than a published hard number
Top features
Unlimited forms and submissions
The free plan does not cap how many forms you build or how many people answer them, which is where most free form plans stop being useful.
Conditional logic and calculations
Show or hide questions based on earlier answers, and calculate a total inside the form. Both are free features.
Integrations and webhooks on the free plan
Zapier, Make, Google Sheets, Notion, Airtable and raw webhooks are all available without paying, so a free form can pass its answers to another tool automatically.
Payments and signatures
Take a deposit or collect a signature inside the same form, without adding a separate paid tool for either.
Close on a limit or a date
Set a form to stop accepting answers at a chosen number or on a chosen day, which is useful for waiting lists and limited offers.
What Can You Do With Tally? (Examples)
A few ways Growing businesses use Tally. This is not an exhaustive list.
Tally Pricing
$0/month
Unlimited forms, unlimited submissions, conditional logic, payments, signatures, file uploads, Zapier, Make and webhooks
$24/month
Removes Tally branding, custom domains, team workspaces, partial submissions, custom CSS, unlimited upload size, visit and drop off analytics
$74/month
Everything in Pro plus submission data retention controls, email verification and 90 day version history
Your first workflow running in minutes.
Stop doing this manually. Start tonight.
Tally handles it. You focus on growing. Setup takes under 30 minutes.
Who Is Tally For?
Best For
- ✓Solo founders who need a client intake or lead form without another monthly bill
- ✓Anyone who has hit a monthly response cap on another free form builder
- ✓Founders who need the form to feed Zapier or Make while staying on a free plan
- ✓Businesses collecting signatures, payments or file uploads without paying for the privilege
- ✓Anyone who wants form data stored in the EU
Not Ideal For
- ✗Anyone who needs the form on their own domain with no third party mention, that is a paid feature
- ✗Teams who need to restore an earlier version of a form, version history is paid
- ✗Businesses that must delete submissions automatically on a schedule, that is the Business plan
- ✗Anyone routinely collecting files larger than 10 MB each on the free plan
Tally Integrations
Tools Tally connects with, and what each connection actually does for your business.
Zapier
Send every new submission to another tool automatically, included on the Tally free plan
Make
Build a multi step scenario from a form submission, included on the free plan
Webhooks
Post raw submission data to any endpoint you control, with no paid tier required
Google Sheets
Send answers straight into a spreadsheet as they arrive
Notion
Create a Notion database row for every submission
Our Verdict
If you are collecting client briefs, enquiries or bookings and you do not want another monthly bill, start here. Most free form plans either cap your responses or hold the integrations back until you pay, which is exactly when a form stops being useful. Tally does neither. Skip it if you need the form on your own domain with no third party mention, because that is a paid feature and always will be.
Aheri Systems team review
Quick Facts
Alternatives to Tally
Before You Sign Up
What the marketing page does not tell you.
Hidden Costs
The free plan covers unlimited forms and unlimited submissions, with Zapier, Make and webhooks included. Pro is $24 per month and removes Tally branding, adds custom domains and lifts the 10 MB file upload limit. Business is $74 per month and adds submission data retention controls.
Frequently Asked Questions
Is Tally really free, or is there a catch? +
Can I connect a free Tally form to Zapier or Make? +
How many responses can I collect before I have to pay? +
Tally or Google Forms for client intake? +
Can I take a payment or a signature inside the form? +
Where is my form data stored? +
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