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Zoho Bigin Features Explained (2026)
The rare CRM that a non-technical small business owner can actually set up and stick with. No technical knowledge needed. Setup takes 1 hour.
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Quick answer
Zoho Bigin is a small-business CRM from Zoho, built for teams that find full CRMs like Salesforce or HubSpot too heavy. It organises leads and deals into visual pipelines, includes email, a built-in phone, and automation, and starts free for one user. Paid plans run from about $7 to $18 per user per month. It connects to the wider Zoho suite, so invoicing, books, and support can all share the same customer record.
Zoho Bigin key features — what each one means for your business
6 features — each explained as a specific business outcome, not a technical specification.
Visual pipelines
Drag deals through stages so you always see what is where.
Built-in phone and email
Call and email contacts from inside the CRM, logged automatically.
Workflow automation
Trigger reminders and actions when a deal changes stage.
Activity reminders
Prompts you for the next step on every open deal.
Mobile app
Manage your pipeline and log activity from a phone.
Zoho suite connection
Shares the customer record with Zoho Invoice, Books, and Desk.
These features in practice
4 real workflows Zoho Bigin users run using these features. Users report saving 3-4 hours/week on average.
Features Zoho Bigin does NOT have
Knowing what Zoho Bigin cannot do is as important as knowing what it can. If you need any of these, a different tool may be the better fit.
Which Zoho Bigin plan includes these features?
Zoho Bigin has 4 plans. Not every feature below is available on every tier — here is exactly what each plan unlocks.
Free
$0/mo
1 user, 500 records, 1 pipeline, 3 automations, built-in phone
Express
$7/user/mo
50,000 records, 3 team pipelines, email, 10 workflows (billed annually)
Premier
$12/user/mo
5 pipelines, 100,000 records, advanced automation, multi-currency (billed annually)
Bigin 360
$18/user/mo
1 million records, 15 pipelines, 100 automations (billed annually)
Zoho Bigin saves 3-4 hours/week. Does your current setup?
Your first live workflow can be running in 1 hour. Start free.