Brevo Pricing 2026: Is It Worth It?
Brevo has 5 plans: from free to enterprise. Here is exactly what each one includes, who it suits, and which plan most marketing owners should start on. It is rated No-code. First workflow runs in 30 minutes.
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Quick answer
Brevo pricing starts at $0, no card needed. The free plan includes Up to 300 emails a day, email templates, transactional email. No credit card needed to start. Most small businesses start on the Free plan and upgrade only when they hit the limits.
Brevo plans and pricing
5 plans. Here is exactly what you get on each, and who each one actually suits.
Free
$0, no card needed
Up to 300 emails a day, email templates, transactional email
Best for
Solo founders starting an email list
Hidden cost: The 300-a-day cap means a big send goes out over several days. Brevo branding on emails.
Starter
$9 a month, or about $8.08 a month billed yearly
From 5,000 emails a month, no Brevo logo, drag and drop editor, AI content generator, MCP for ChatGPT and Claude, advanced segmentation, forms, basic reports
Best for
One person sending regular newsletters
Hidden cost: Price rises with how many emails you send a month. No marketing automation on Starter. SMS credits sold separately.
Standard
$18 a month, or $16 a month billed yearly
Everything in Starter plus unlimited automated workflows, A/B testing, advanced reports and heatmaps, AI send time optimisation, web and event tracking, 1 landing page
Best for
Small businesses ready to automate follow-ups and test campaigns
Hidden cost: Price scales with email volume.
Professional
$499 a month, or $449 a month billed yearly
From 150,000 emails a month, WhatsApp, popups and push, 10 seats, contact scoring, AI segmentation, AI data analyst, ecommerce features, phone support
Best for
Teams using data and several channels
Hidden cost: Big jump from Standard.
Enterprise
Custom
Multi-account management, custom objects, loyalty, dedicated IP, SSO
Best for
Companies with 1 million+ contacts
Hidden cost: Through Brevo sales.
Is the Brevo free plan worth it?
What you get on free
Up to 300 emails a day, email templates, transactional email
✓ No credit card needed to start
Who the free plan works for
Solo founders starting an email list
When to upgrade from free
Stay on free if
- ✓You are testing Brevo for the first time
- ✓You run a solo operation with low volume
- ✓Solo founders starting an email list
Upgrade when you need
- → 300 emails per day cap on the free plan means large campaigns take multiple days to complete
- → Brevo logo appears in all free plan email footers
- → Advanced automation workflows require the Business plan
Brevo too expensive? Consider these alternatives
See full alternatives comparison →Start free on Brevo. Upgrade only when you need to.
First workflow runs in 30 minutes. No commitment required.
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