Brevo review
Brevo's free plan sends up to 300 emails per day with no contact limit, which beats every competitor at this price point, but the daily cap means it is not suitable for businesses that send large campaigns in one batch.
The short answer
Report outdated infoBrevo (formerly Sendinblue) is a free email marketing and automation tool (a tool that sends emails to your contacts automatically based on triggers you set) with no contact limit on the free plan.
Reviewed by the Aheri Systems team for small businesses and growing teams.
- Starting price
- $0, no card needed
- Free plan
- Yes, no card needed
- Best for
- Service businesses sending follow-up sequences to leads under 2,000 contacts
- Not ideal for
- Businesses sending more than 9,000 emails per month, consider Mailchimp's paid plan instead
- Setup
- No-code, 30 minutes
- AI features
- AI content generator +5 more
Our Verdict
Brevo is the best free email automation option for solo founders who want to set up sequences without paying. Skip it if you already use ConvertKit or Mailchimp and your existing sequences are working.
Aheri Systems team review
How Brevo scores
At a glance
AI Features ⓘ Native AI features built into this tool. Does not include features added via third-party integrations.
Setup ⓘ How much technical skill is needed to set up and use this tool effectively.
No-codePricing Access ⓘ Whether pricing is accessible for small and growing businesses. Considers free tier quality and entry-level plan value.
Free plan available worldwide with no card. users report reliable delivery. Paid plans accept international cards and PayPal.
Risk Reversal
You can import your existing contact list, build your first automated sequence, and send your first campaign entirely on the free plan without entering a card. If it does not work for your volume, you have lost nothing.
The Catch
Free caps you at 300 emails a day, and automated email workflows start on Standard ($18 a month), not Starter. Paid prices also rise with how many emails you send.
Cost of Doing Nothing
Writing and sending manual follow-up emails for 10 leads per week at 18 minutes per email costs 3 hours per week. At $40 per hour, that is $480 per month spent on a task Brevo handles for $0.
The Problem Brevo Solves
The Pain
You are manually sending the same welcome email, the same follow-up, and the same invoice reminder every week, and it is eating 3 hours you do not have.
The Fix
Brevo lets you write those emails once, set a trigger (the event that starts the sequence, like a new contact signing up) and then sends them automatically every time the trigger fires.
What is Brevo?
Brevo lets you build a contact list, set up automatic email sequences, and send up to 300 emails per day for free, with no limit on the number of contacts you can store.
Pros and Cons
+ What We Love
- ✓ No contact limit on the free plan, which is rare and genuinely valuable
- ✓ Automation is available on the free plan, unlike Mailchimp
- ✓ Drag-and-drop email builder requires no design skills
- ✓ Reliable email delivery rates reported by African and Asian users
- ✓ Transactional emails (order confirmations, receipts) included on all plans
- Watch Out For
- ! 300 emails per day cap on the free plan means large campaigns take multiple days to complete
- ! Brevo logo appears in all free plan email footers
- ! Advanced automation workflows require the Business plan
- ! Reporting on the free plan is basic, no click maps or detailed engagement data
- ! The interface is less intuitive than Mailchimp for first-time users
Top features
Email automation
Set a trigger (an event that starts the email sequence, like a new contact joining your list) and Brevo sends the right email at the right time automatically.
Drag-and-drop email builder
Build professional-looking emails by dragging and dropping text blocks, images, and buttons, no design skills required.
Transactional emails
Send automatic order confirmations, password resets, and receipts triggered by actions in your other tools.
Contact segmentation
Group your contacts by tag, behaviour, or custom field and send different emails to different groups.
What Can You Do With Brevo? (Examples)
A few ways growing businesses use Brevo. This is not an exhaustive list.
Brevo Pricing
Free
$0, no card needed
Up to 300 emails a day, email templates, transactional email
Best for
Solo founders starting an email list
Starter
$9 a month, or about $8.08 a month billed yearly
From 5,000 emails a month, no Brevo logo, drag and drop editor, AI content generator, MCP for ChatGPT and Claude, advanced segmentation, forms, basic reports
Best for
One person sending regular newsletters
Standard
$18 a month, or $16 a month billed yearly
Everything in Starter plus unlimited automated workflows, A/B testing, advanced reports and heatmaps, AI send time optimisation, web and event tracking, 1 landing page
Best for
Small businesses ready to automate follow-ups and test campaigns
Professional
$499 a month, or $449 a month billed yearly
From 150,000 emails a month, WhatsApp, popups and push, 10 seats, contact scoring, AI segmentation, AI data analyst, ecommerce features, phone support
Best for
Teams using data and several channels
Enterprise
Custom
Multi-account management, custom objects, loyalty, dedicated IP, SSO
Best for
Companies with 1 million+ contacts
Who Is Brevo For?
Best For
- ✓Service businesses sending follow-up sequences to leads under 2,000 contacts
- ✓Founders who want automation on a free plan (Mailchimp does not offer this)
- ✓Anyone sending transactional emails like receipts or confirmations
Not Ideal For
- ✗Businesses sending more than 9,000 emails per month, consider Mailchimp's paid plan instead
- ✗E-commerce businesses needing advanced segmentation, use Klaviyo instead
- ✗Anyone needing a landing page builder on the free plan, use Systeme.io instead
- ✗Businesses needing SMS marketing, use a dedicated SMS tool alongside Brevo
Brevo Integrations
Tools Brevo connects with, and what each connection actually does for your business.
Zapier
Trigger email sequences from any tool connected to Zapier
WordPress
Capture form submissions directly into Brevo contact lists
S Shopify
Sync customer purchase data and trigger post-purchase emails
Google Forms
Add form respondents to Brevo lists via Zapier
Make
Build multi-step automation connecting Brevo to any other tool
AI in Brevo
Brevo's AI (called Aura) grows with the plan. From Starter you get an AI content generator for subject lines and email copy, plus an MCP connection so you can run campaigns from ChatGPT or Claude. Standard adds AI send time optimisation. Professional adds AI segmentation, an AI data analyst you can ask questions in plain words, and AI product recommendations. Brevo does not list an extra charge for these.
AI content generator
Drafts subject lines and email copy and changes the tone for you.
Plan: Starter and above · Extra cost: None stated · Source
MCP for ChatGPT and Claude
Manage campaigns and contacts directly from ChatGPT, Claude and other AI tools.
Plan: Starter and above · Extra cost: None stated; you need your own AI tool · Source
AI send time optimisation
Sends each email at the time that contact is most likely to open it.
Plan: Standard and above · Extra cost: None stated · Source
AI segmentation (Aura AI)
Suggests audience groups based on how contacts behave.
Plan: Professional and above · Extra cost: None stated · Source
AI Data Analyst (Aura AI)
Ask questions about your data in plain words and get answers straight away.
Plan: Professional and above · Extra cost: None stated · Source
AI product recommendations
Recommends products to shoppers, alongside back-in-stock alerts and coupons.
Plan: Professional and above · Extra cost: None stated · Source
Checked against Brevo's own website on 17 October 2026. AI features change often, so we re-check every 6 months.
Quick Facts
Alternatives to Brevo
Before You Sign Up
What the marketing page does not tell you.
Wins vs Loses
Manual email follow-up
Hidden Costs
Brevo Free sends up to 300 emails a day with no card. Starter is $9 a month (about $8.08 billed yearly) from 5,000 emails a month. Standard is $18 a month ($16 yearly) and adds automation and A/B testing. Professional is $499 a month ($449 yearly). Prices rise with email volume, and yearly billing saves 10%. Prices from brevo.com/pricing, checked 17 October 2026.
Regional Pricing Notes
Free plan available worldwide with no card. users report reliable delivery. Paid plans accept international cards and PayPal.
Your Data
EU-based servers. GDPR compliant. Data not sold to third parties.
Frequently Asked Questions
Is Brevo free with no credit card? +
What is the difference between Brevo and Mailchimp? +
Can I use and pay for Brevo from any country? +
Can I send automated sequences on the free plan? +
What does the 300 emails per day limit mean for my business? +
Can I remove the Brevo logo from my emails? +
How long does it take to set up Brevo? +
Does Brevo replace my CRM? +
Can I connect Brevo to my website contact form? +
Is Brevo GDPR compliant? +
Learn More: Brevo Guides
Step-by-step guides to get the most out of Brevo:
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