Loom
Most PopularLoom's free plan caps videos at 5 minutes, which covers most async updates perfectly, but you will need the Business plan at $12.50 per month if you want longer recordings or custom branding.
Independent reviews by the Aheri Systems team — for MSMEs and entrepreneurs worldwide.
Starting from
$0/month
Unlimited videos, 5-minute recording limit, viewer comments, basic editing
Your first automation could be live today.
Quick answer
Loom is a free screen and camera recording tool (a tool that lets you record your screen with your face in the corner and share the link instantly) used by 25 million people. The free plan allows unlimited videos up to 5 minutes each and works on any computer without technical setup.
ROI Estimate
A consultant who replaces 4 weekly status calls with 4-minute Loom videos saves 2 hours per week. At $50 per hour, that is $400 per month saved against a $0 tool cost for the free plan.
Risk Reversal
Install Loom free, record one video instead of your next explanation email, and send it. If the recipient does not find it faster and clearer than text, nothing was lost.
The Catch
The free plan limits recordings to 5 minutes each. If you regularly need to record longer walkthroughs, you will need the Business plan at $12.50 per month.
Cost of Doing Nothing
Replacing 4 unnecessary 30-minute meetings per week with Loom videos saves 2 hours per week. At $50 per hour, that is $400 per month against a $0 tool cost.
Replacing 4 weekly sync calls with async Loom videos saves approximately 2 hours per week for a solo founder.
At $50 per hour, 2 recovered hours per week equals $400 per month redirected from meetings to revenue work.
Loom onboarding videos speed up client setup and reduce back-and-forth, helping founders handle more clients with less time per client.
Loom internal product data and G2 reviewer reports
The Problem Loom Solves
The Pain
You are scheduling a 30-minute call to explain something that would take you 4 minutes to show on your screen, and then both people block out half an hour in their calendars.
The Fix
Loom lets you record your screen with your voice in real time, creates a shareable link the moment you stop recording, and the recipient can watch it when it suits them.
What is Loom?
Loom records your screen and face simultaneously, creates a shareable link in seconds, and lets the viewer leave timestamped comments, eliminating the need for a live meeting.
Pros and Cons
+ What We Love
- ✓ No card required to start and free plan is genuinely useful
- ✓ Shareable link is created the moment you stop recording, no upload wait
- ✓ Viewer can leave timestamped comments directly on the video
- ✓ Loom AI automatically creates a title and summary for each video
- ✓ Works inside Gmail as a Chrome extension, no tab switching needed
- ✓ The face-cam circle makes async communication feel more personal
- Watch Out For
- ! 5-minute cap on the free plan limits longer walkthroughs
- ! Requires stable internet for recording and upload, not ideal for low-bandwidth users
- ! Videos are stored on Loom's servers, not locally, so a stable connection is needed to view them
- ! africa_ready is false due to bandwidth requirements in low-connectivity regions
- ! No offline mode
Top features
Screen and camera recording
Records your screen and your face simultaneously, with your camera appearing as a circle in the corner of the video.
Instant share link
Loom generates a shareable link automatically the moment you stop recording. No uploading, no waiting.
Viewer comments
Anyone watching your video can leave a comment at any specific timestamp, so feedback is always tied to the exact moment they are referring to.
AI video summary
Loom automatically generates a written summary and title for every video, so viewers can decide whether to watch before clicking play.
Gmail integration
A Chrome extension lets you record and insert a Loom video directly into a Gmail draft without leaving your inbox.
What Can You Do With Loom? (Examples)
A few ways MSME owners and entrepreneurs use Loom — this is not an exhaustive list.
Loom Pricing
$0/month
Unlimited videos, 5-minute recording limit, viewer comments, basic editing
$12.50/user/month (billed annually)
Unlimited recording length, custom branding, engagement insights, password protection
Your first workflow running in minutes.
Stop doing this manually. Start tonight.
Loom handles it. You focus on growing. Setup takes under 30 minutes.
Who Is Loom For?
Best For
- ✓Solo founders on stable internet who record short client updates or walkthroughs
- ✓Consultants replacing unnecessary sync calls with async video
- ✓Freelancers delivering feedback or project updates to remote clients
- ✓Anyone who currently writes long explanation emails and wants to switch to video
Not Ideal For
- ✗Users on low or unstable bandwidth connections, use voice notes or written async tools instead
- ✗Anyone needing recordings longer than 5 minutes regularly, use the Business plan or Screencastify instead
- ✗Teams needing video hosting and course delivery, use Vimeo or Teachable instead
Loom Integrations
Tools Loom connects with — and what that connection actually does for your business.
Gmail
Record and send Loom videos directly from your Gmail compose window
Slack
Share Loom links in Slack channels with an auto-generated preview
Notion
Embed Loom videos directly inside Notion pages
Asana
Attach Loom videos to Asana tasks as video updates
Jira
Add Loom recordings to Jira tickets for bug reports or feature walkthroughs
AI Capabilities in Loom
Loom has integrated AI features built directly into the product. Here is what each one does for your business.
Auto-generated video summary
Loom AI writes a summary of your video content automatically after recording, so viewers can skim the key points before watching.
Auto-generated title
Loom AI suggests a descriptive title for each recording based on what was said during the video.
Our Verdict
Loom is worth installing if you currently send long explanation emails or schedule calls just to walk someone through a document or process. The free plan covers solo founders completely for most use cases. Skip it if your bandwidth is unreliable, as Loom requires a stable connection to record and upload.
Aheri Systems team review
"I stopped scheduling calls for project feedback entirely. Every client gets a Loom now."
Loom user review, Product Hunt
Quick Facts
Before You Sign Up
What the marketing page does not tell you.
Wins vs Loses
Unnecessary synchronous meetings and long explanation emails
Hidden Costs
Free: unlimited videos up to 5 minutes each. Business: $12.50/user/month for unlimited length. Enterprise: custom.
Africa & Emerging Markets
Free plan available worldwide. Requires stable internet for recording and upload. Not optimized for low-bandwidth connections.
Your Data
Data stored on US-based servers. SOC 2 compliant.
Pricing and features verified: 2026-03-25
Frequently Asked Questions
Is Loom free with no credit card? +
Does Loom work in Africa and other low-bandwidth regions? +
What is the 5-minute limit on the free plan? +
Can I edit my Loom videos after recording? +
How do I share a Loom video? +
Can I password-protect my Loom videos? +
Does Loom record audio? +
Can I use Loom on a mobile phone? +
How long are Loom videos stored? +
Is Loom a replacement for Zoom? +
Learn More — Loom Guides
Step-by-step guides to get the most out of Loom:
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