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Loom

Loom

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Loom's free plan caps videos at 5 minutes, which covers most async updates perfectly, but you will need the Business plan at $12.50 per month if you want longer recordings or custom branding.

4.7 · Top-rated on G2 & Capterra
| Productivity | 25000000+ users
✦ Replace the meeting you did not need with a 3-minute video. ⏱ Live in 5 minutes Needs good internet AVS 68/100 Aheri Value Score (AVS) Our 1-100 score for MSMEs. Calculated from time saved, free plan quality, emerging market payment support, ease of use, and price. Higher is better value for small businesses. Founded 2015

Independent reviews by the Aheri Systems team — for MSMEs and entrepreneurs worldwide.

Starting from

$0/month

Unlimited videos, 5-minute recording limit, viewer comments, basic editing

Your first automation could be live today.

Quick answer

Loom is a free screen and camera recording tool (a tool that lets you record your screen with your face in the corner and share the link instantly) used by 25 million people. The free plan allows unlimited videos up to 5 minutes each and works on any computer without technical setup.

ROI Estimate

A consultant who replaces 4 weekly status calls with 4-minute Loom videos saves 2 hours per week. At $50 per hour, that is $400 per month saved against a $0 tool cost for the free plan.

Risk Reversal

Install Loom free, record one video instead of your next explanation email, and send it. If the recipient does not find it faster and clearer than text, nothing was lost.

The Catch

The free plan limits recordings to 5 minutes each. If you regularly need to record longer walkthroughs, you will need the Business plan at $12.50 per month.

Cost of Doing Nothing

Replacing 4 unnecessary 30-minute meetings per week with Loom videos saves 2 hours per week. At $50 per hour, that is $400 per month against a $0 tool cost.

Save Time
2 hours/week

Replacing 4 weekly sync calls with async Loom videos saves approximately 2 hours per week for a solo founder.

💰 Reduce Costs
$400/month in recovered time

At $50 per hour, 2 recovered hours per week equals $400 per month redirected from meetings to revenue work.

📈 Drive Revenue
Indirect via faster client onboarding

Loom onboarding videos speed up client setup and reduce back-and-forth, helping founders handle more clients with less time per client.

Loom internal product data and G2 reviewer reports

The Problem Loom Solves

The Pain

You are scheduling a 30-minute call to explain something that would take you 4 minutes to show on your screen, and then both people block out half an hour in their calendars.

The Fix

Loom lets you record your screen with your voice in real time, creates a shareable link the moment you stop recording, and the recipient can watch it when it suits them.

What is Loom?

Loom records your screen and face simultaneously, creates a shareable link in seconds, and lets the viewer leave timestamped comments, eliminating the need for a live meeting.

Pros and Cons

+ What We Love

  • No card required to start and free plan is genuinely useful
  • Shareable link is created the moment you stop recording, no upload wait
  • Viewer can leave timestamped comments directly on the video
  • Loom AI automatically creates a title and summary for each video
  • Works inside Gmail as a Chrome extension, no tab switching needed
  • The face-cam circle makes async communication feel more personal

- Watch Out For

  • ! 5-minute cap on the free plan limits longer walkthroughs
  • ! Requires stable internet for recording and upload, not ideal for low-bandwidth users
  • ! Videos are stored on Loom's servers, not locally, so a stable connection is needed to view them
  • ! africa_ready is false due to bandwidth requirements in low-connectivity regions
  • ! No offline mode

Top features

1

Screen and camera recording

Records your screen and your face simultaneously, with your camera appearing as a circle in the corner of the video.

2

Instant share link

Loom generates a shareable link automatically the moment you stop recording. No uploading, no waiting.

3

Viewer comments

Anyone watching your video can leave a comment at any specific timestamp, so feedback is always tied to the exact moment they are referring to.

4

AI video summary

Loom automatically generates a written summary and title for every video, so viewers can decide whether to watch before clicking play.

5

Gmail integration

A Chrome extension lets you record and insert a Loom video directly into a Gmail draft without leaving your inbox.

All 5 Loom features explained — what each one actually does for your workflow All features →

What Can You Do With Loom? (Examples)

A few ways MSME owners and entrepreneurs use Loom — this is not an exhaustive list.

Record a 3-minute walkthrough of a proposal instead of scheduling a call to present it
Send a screen recording of a bug or design feedback instead of writing a long email
Create a client onboarding video once and send the same link to every new client
Record a project status update for a client who is in a different time zone
Walk through a document with voice commentary instead of writing margin notes
7 real productivity workflows using Loom — with step-by-step examples View all →

Loom Pricing

$0/month

Unlimited videos, 5-minute recording limit, viewer comments, basic editing

$12.50/user/month (billed annually)

Unlimited recording length, custom branding, engagement insights, password protection

See the full Loom pricing breakdown — every plan explained Full breakdown →
Try Loom Free →

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Who Is Loom For?

Best For

  • Solo founders on stable internet who record short client updates or walkthroughs
  • Consultants replacing unnecessary sync calls with async video
  • Freelancers delivering feedback or project updates to remote clients
  • Anyone who currently writes long explanation emails and wants to switch to video

Not Ideal For

  • Users on low or unstable bandwidth connections, use voice notes or written async tools instead
  • Anyone needing recordings longer than 5 minutes regularly, use the Business plan or Screencastify instead
  • Teams needing video hosting and course delivery, use Vimeo or Teachable instead

Loom Integrations

Tools Loom connects with — and what that connection actually does for your business.

Gmail

Gmail

Record and send Loom videos directly from your Gmail compose window

Slack

Slack

Share Loom links in Slack channels with an auto-generated preview

Notion

Notion

Embed Loom videos directly inside Notion pages

Asana

Asana

Attach Loom videos to Asana tasks as video updates

Jira

Jira

Add Loom recordings to Jira tickets for bug reports or feature walkthroughs

See all Loom integrations with plain-English explanations View all →
AI

AI Capabilities in Loom

Loom has integrated AI features built directly into the product. Here is what each one does for your business.

AI

Auto-generated video summary

Loom AI writes a summary of your video content automatically after recording, so viewers can skim the key points before watching.

AI

Auto-generated title

Loom AI suggests a descriptive title for each recording based on what was said during the video.

Our Verdict

"

Loom is worth installing if you currently send long explanation emails or schedule calls just to walk someone through a document or process. The free plan covers solo founders completely for most use cases. Skip it if your bandwidth is unreliable, as Loom requires a stable connection to record and upload.

A

Aheri Systems team review

"I stopped scheduling calls for project feedback entirely. Every client gets a Loom now."

Loom user review, Product Hunt

Quick Facts

Category Productivity
Pricing Free
Free Plan Yes
No Card No card needed
Access Web
Skill Level No-code
Setup Time 5 minutes
Time Saved 2 hours/week
Founded 2015
HQ San Francisco, California, USA
Users 25000000+

Before You Sign Up

What the marketing page does not tell you.

Wins vs Loses

Unnecessary synchronous meetings and long explanation emails

Hidden Costs

Free: unlimited videos up to 5 minutes each. Business: $12.50/user/month for unlimited length. Enterprise: custom.

Africa & Emerging Markets

Free plan available worldwide. Requires stable internet for recording and upload. Not optimized for low-bandwidth connections.

Your Data

Data stored on US-based servers. SOC 2 compliant.

Pricing and features verified: 2026-03-25

Frequently Asked Questions

Is Loom free with no credit card? +
Yes. The free plan requires no card and allows unlimited videos up to 5 minutes each.
Does Loom work in Africa and other low-bandwidth regions? +
Loom requires a stable, reasonably fast internet connection for recording and uploading. It is not optimized for low-bandwidth use and may be slow or unreliable in areas with poor connectivity.
What is the 5-minute limit on the free plan? +
Every video you record on the free plan must be under 5 minutes. For most client updates and walkthroughs, 5 minutes is more than enough.
Can I edit my Loom videos after recording? +
Yes. Loom has a basic editor that lets you trim the start and end of a video and cut out sections.
How do I share a Loom video? +
Loom creates a unique link for every video automatically. You copy the link and paste it anywhere, into an email, Slack message, or document.
Can I password-protect my Loom videos? +
Password protection requires the Business plan at $12.50 per month.
Does Loom record audio? +
Yes. Loom records your microphone and system audio simultaneously. You can turn either off before recording if needed.
Can I use Loom on a mobile phone? +
Loom has iOS and Android apps that let you record from your phone camera, though screen recording from mobile is limited compared to desktop.
How long are Loom videos stored? +
On the free plan, videos are stored indefinitely as of the current plan terms, though Loom may change this. Export your important videos locally as a backup.
Is Loom a replacement for Zoom? +
No. Loom replaces the meetings you never needed to be live, like status updates and walkthroughs. Zoom is still useful for live collaboration and sales calls.

Learn More — Loom Guides

Step-by-step guides to get the most out of Loom:

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