Loom Pricing 2026: Is It Worth It?
Loom has 2 plans — from free to enterprise. Here is exactly what each one includes, who it suits, and which plan most productivity owners should start on. It is rated No-code. First workflow runs in 5 minutes.
Search all tools and guides
Quick answer
Loom pricing starts at $0/month. Users report saving 2 hours/week on average. Most small businesses start on the free plan and upgrade only when they hit the limits.
Loom plans and pricing
2 plans — here is exactly what you get on each, and who each one actually suits.
$0/month
Unlimited videos, 5-minute recording limit, viewer comments, basic editing
Hidden cost: None. Free plan is complete for solo founders recording short updates.
$12.50/user/month (billed annually)
Unlimited recording length, custom branding, engagement insights, password protection
Hidden cost: Billed annually only at this price. Month-to-month is higher.
Is Loom worth the money?
2 hours/week
Time saved per week
$400/month in recovered time
Cost savings vs alternatives
Indirect via faster client onboarding
Revenue impact
Loom internal product data and G2 reviewer reports
When to upgrade from free
Stay on free if
- ✓You are testing Loom for the first time
- ✓You run a solo operation with low volume
Upgrade when you need
- → 5-minute cap on the free plan limits longer walkthroughs
- → Requires stable internet for recording and upload, not ideal for low-bandwidth users
- → Videos are stored on Loom's servers, not locally, so a stable connection is needed to view them
Loom too expensive? Consider these alternatives
See full alternatives comparison →Loom — is the price worth it for your business?
Users report saving 2 hours/week on average. First workflow runs in 5 minutes. No commitment required.
Affiliate link — commission earned at no extra cost to you.