Brevo Features

Brevo Features Explained (2026)

Brevo's free plan sends up to 300 emails per day with no contact limit, which beats every competitor at this price point, but the daily cap means it is not suitable for businesses that send large campaigns in one batch. No technical knowledge needed. Setup takes 30 minutes.

4 features documented 🟢 No-code ✓ Independent review

Search all tools, guides and more

⌕

Quick answer

Brevo (formerly Sendinblue) is a free email marketing and automation tool (a tool that sends emails to your contacts automatically based on triggers you set) with no contact limit on the free plan.

Brevo key features: what each one means for your business

4 features, each explained as a specific business outcome, not a technical specification.

Email automation

Set a trigger (an event that starts the email sequence, like a new contact joining your list) and Brevo sends the right email at the right time automatically.

Drag-and-drop email builder

Build professional-looking emails by dragging and dropping text blocks, images, and buttons, no design skills required.

Transactional emails

Send automatic order confirmations, password resets, and receipts triggered by actions in your other tools.

Contact segmentation

Group your contacts by tag, behaviour, or custom field and send different emails to different groups.

These features in practice

8 real workflows Brevo users run using these features.

✓ Send a 3-email welcome sequence to every new subscriber automatically

✓ Trigger a follow-up email 24 hours after a lead downloads your free guide

✓ Send an invoice reminder automatically 3 days before a payment is due

✓ Deliver a free resource by email the moment someone fills in your Google Form

✓ Send a check-in email automatically 30 days after a client project ends

✓ Build a 5-email nurture sequence that runs while you sleep

✓ Send a reactivation email to contacts who have not opened anything in 90 days

✓ Notify yourself when a contact clicks a specific link in your email

See all 8 Brevo use cases View all →

Features Brevo does NOT have

Knowing what Brevo cannot do is as important as knowing what it can. If you need any of these, a different tool may be the better fit.

! Businesses sending more than 9,000 emails per month, consider Mailchimp's paid plan instead

! E-commerce businesses needing advanced segmentation, use Klaviyo instead

! Anyone needing a landing page builder on the free plan, use Systeme.io instead

! Businesses needing SMS marketing, use a dedicated SMS tool alongside Brevo

Which Brevo plan includes these features?

Brevo has 5 plans. Not every feature below is available on every tier: here is exactly what each plan unlocks.

Free

$0, no card needed

Up to 300 emails a day, email templates, transactional email

Best for: Solo founders starting an email list

Starter

$9 a month, or about $8.08 a month billed yearly

From 5,000 emails a month, no Brevo logo, drag and drop editor, AI content generator, MCP for ChatGPT and Claude, advanced segmentation, forms, basic reports

Best for: One person sending regular newsletters

Standard

$18 a month, or $16 a month billed yearly

Everything in Starter plus unlimited automated workflows, A/B testing, advanced reports and heatmaps, AI send time optimisation, web and event tracking, 1 landing page

Best for: Small businesses ready to automate follow-ups and test campaigns

Professional

$499 a month, or $449 a month billed yearly

From 150,000 emails a month, WhatsApp, popups and push, 10 seats, contact scoring, AI segmentation, AI data analyst, ecommerce features, phone support

Best for: Teams using data and several channels

Enterprise

Custom

Multi-account management, custom objects, loyalty, dedicated IP, SSO

Best for: Companies with 1 million+ contacts

Full Brevo pricing breakdown: every plan, every limit, every hidden cost Full breakdown →

Ready to put these Brevo features to work?

Your first live workflow can be running in 30 minutes. Start free.

Try Brevo Free → Read the full review